PRODUCT DESIGNER

Balancing design, business strategy, customer needs and data to drive growth for global brands and startups.

Trusted by founders

A designer that has driven hyper-growth for startups via end-to-end product design, who has experience designing products, used by literally billions of users.

Designed for

1 Billion

Users

Pro:Direct (Corporate)

+£50m

Revenue Increase

Move (Startup)

+300%

Active Customers

Alumni 2021 Learning from the world’s best product people.

I am a Senior Product Designer specialising in UX and UI design, with a strong focus on business outcomes. With over 15 years experience working with startups, agencies and £multi-million corporations, I have delivered successful web and mobile customer experiences, driving dramatic business growth.

I am passionate about solving real world problems and believe balance is the key to creating successful products. Business goals with customer needs; quantitative with qualitative analysis and usability with aesthetics. Using each pillar is invaluable when designing digestible, relevant and meaningful experiences.

My 4 product design pillars:

Design

Business

Customers

Data

People I've Worked With

“Always presents well thought through designs making the sessions very efficient. He has a growth mindset and is constantly looking for opportunities. This is allowing him to design with the understanding and complexity of customer behaviour and commercial models to build it.”

AL ROLLINS
CEO & Founder, Move Technologies

"We had huge success with this project and were able to improve usability, performance and key metrics including conversion rates. I always felt we would not have achieved the outcome we did without Tom, he played a huge part in the success of the project. After working with Tom for 2 years I can safely say he is at the very top of his game within the design and UI space and has key knowledge and understanding around business processes and values."

RICHARD GRANTHAM
CTO, Pro:Direct Sport

"Tom began by understanding our business and the core problem we wanted to solve. He then designed an effective solution, collaborating with many roles within the business in a fast, professional manner. He then helped to evolve the product further with an iterative approach, based on feedback and insights, resulting in a dramatically improved product."

RICK TANK
CEO & Founder, ChangeEngine (AI Startup)

"I always hire people that are Industrious, High Integrity and Intelligent. Tom definitely ticks these, and is a product designer I would hire over and over. He was specifically instrumental in our ability to increase 'weekly active customers' by 25% through thoughtful design and leveraging behavioural psychology. He never runs from a problem and is at his best when he's got context over the whole business."

MATT ROCHE
Product Lead, AI Agent SaaS

“Is always willing to listen to feedback and report back findings to teams which would benefit from them as well as implementing solutions to a multitude of problems.”

SHEYDE BOLTON
Growth Marketer, Move Technologies

“It’s a real joy to pick up thoughtful and considered designs with clear scenarios. Trust me I have worked with other designers / product managers who really don’t do that!… and then if I raise any minor questions / clarifications about edge cases, he responds really quickly with a clear and well thought-out answer.”

THEA LANHERNE
Senior Engineer, AI Startup

Get In Touch

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